NPBN IS A TRANSFORMATIVE MEDIA COMPANY THAT WILL:

EDUCATEwithout preaching
ENTERTAIN without degrading
INSPIRE the viewer by providing a vision of what's possible
ENGAGE through meaningful use of the internet
ENCOURAGE viewers to help shape content and identify talent

PORTRAYING THE FULL DIVERSITY OF EXPERIENCE:
African-Americans and Latinos are more than just stereotypes or supporting characters. Instead of offering viewers skewed and hackneyed portrayals, NPBN will reflect the untold yet everyday reality of millions of African-Americans and Latinos while celebrating and addressing the unique aspects of minority cultures. While NPBN content will have universal appeal to viewers from across the cultural and societal spectrum, it will focus on programming that speaks to the needs, concerns, and experiences of a group both traditional and minority media have ignored: middle and upper income African-Americans and Hispanics.

ENTERTAINING FOR A PURPOSE:
History and research have told us that popular culture and television does affect community and individual self-perception. With this charge and responsibility in mind, NPBN's programming will uplift viewers and offer programs that will inform, educate, and inspire. In doing so, it will reinforce sound values, affirm the cultural diversity of this country, and positively contribute to the popular and public image of millions of Americans.

CREATING AN INTERACTIVE ONLINE COMMUNITY:
NPBN will change the broadcast television experience by creating a unique and symbiotic online and broadcast presence that will weave interactivity into the fabric of its content. NPBN's reach will extend beyond the television screen and make its content available to tens of millions of Americans through the screens of their cell phones, computers, and even iPods. NPBN's online efforts will allow it to not just speak to viewers, but to have viewers share their ideas with NPBN in a transparent and wholly interactive exchange of ideas.

FILLING AN UNDERSERVED BUT IMPORTANT NICHE:
The New York Times recently reported in its article, "No Smooth Ride on TV Networks' Road to Diversity," that an above-average number of the programs cancelled this season were those that featured African-American leads. But African Americans had a combined purchasing power of $1.7 trillion in 2007. A full 17% of African Americans and 19% of Hispanics were members of households in 2006 with an income that exceeded $75,000. Within the Hispanic community, 53% consider themselves to be "acculturated." And both Hispanics and African.

Come and see what we are building and let us know what you think.